Jeff Campbell

I started Campbell Measurement and Analytics groups to offer small businesses and non-profits  the same level of business intelligence and data  analytics as the largest enterprises.    I  have over 25 years of experience turning raw data into actionable,  organizational intelligence. I enjoy working with businesses and non-profits to develop research plans and collect organizational  intelligence that will have a direct impact on their goals.  This also allows my clients to focus less on the gathering of information and more on their primary purpose. 

You Can’t Improve What you Don’t Measure. 

I work with my clients to develop state of the art metrics that give them the actionable, organizational intelligence they need to do their jobs.  This can be as straight forward as monitoring satisfaction levels using Survey Monkey or as complicated as developing a statistical model of your customers or members.   Our goal is to facilitate those AHA!! moments through the use of accepted scientific methods and procedures. Such moments can change the game and create a brand new paradigm for your organization, industry or field.

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The Process:

Data-based decision making requires putting faith in a process, much like putting faith in exercise and fewer calories to loose weight.  There is no secret to the process of turning data into information.  You start with a well defined research question with a measurable outcome. Then we use accepted scientific methods and statistical analyses to analyze the data. Finally, we develop reports, dashboards and other methods for effectively delivering the information to decision makers within the organization.

There is no cost for an initial conversation!