CMAGWeb.com

Research Methods

My partners and I have a wealth of experience using a wide variety of both quantitative and qualitative research methods. This allows us to focus on your research question and choose the most cost-effective way to answer those questions.  We keep track of all available external resources from proprietary sources such as Neilsen,  Onesource (Isell), Dunn and Bradstreet, Gallup, etc.   We also have experience using U.S. Census data to help our clients define and expand the demographics of their customers or clients. The bottom line is that every project is unique. Our primary strenghts is the ability to use whatever methods are necessary to transform fragments of information, or legacy data from different sources into meaningful organizational intelligence. 

 

JCampbell@CMAGWeb.com        213-259-3722