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Your operational or marketing databases that can be explored, or mined, for actionable information beyond their original purpose. I have the experience and ability to turn that data into gold by uncovering information that can be used to increase revenue and profit. Successful data mining is both an art and a science. It requires a statistical background and the experience to remain focused on well defined research questions.
I work with clients to develop an analytic database from existing or outside data sources. My experience includes working with major database systems including Oracle, Sybase and MS-SQL as well as a number of different accounting and Customer Relations Management systems. By bringing together various data sources my clients gain a much more comprehensive view of their customers.
Customers and markets are constantly changing. I can work with you to develop processes and procedures that will promote organizational learning. Once the data-mining is completed and specific actions have been identified, I will help you design processes for implementing those actions and measuring the outcomes. The goal is to develop a knowledge loop where actions are taken, outcomes are measured and processes are modified to adapt to ongoing changes.
Some of the areas where data mining can be useful are:
- Customer Segmentation
- Direct mail response optimization
- Direct mail list specification
- Ad revenue forecasting
- Churn (turnover) management
- Cross-marketing
- Customer profiling
- Customer retention
- Exception reports
- Food-service menu analysis
- Market basket analysis
- Member enrollment
- New product development
- Shelf management/store management
- Targeted marketing
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