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Direct marketing is still one of the most effective ways to generate sales. Whether you are targeting your customers through online methods or direct mail, standard analystic methods will almost always boost response rates. Combining information from a variety of sources both internal and external can often provide a more complete picture of your customers. Whether you are analyzing direct mail, web traffic, or some other sort of "response" predictive modeling can then be used to identify your best prospects and the best way to approach them.
Other types of analyses related to direct response modeling include:
- Customer/Market Segmentation
- Copy/Message/Offer Testing
- Return On Investment Reports
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