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I have the experience and expertise to design research that will deliver practical results and ultimately increase sales. Our goal is to deliver you the information you need to make the most effective decisions possible. We enjoy working on interesting research questions so pricing is rarely an issue.
Some of the areas in which I have worked with clients include the following:
- Measure the appeal of existing and proposed menu items
- Develop optimum pricing models
- Monitor the quality of food and service by such factors as time, menu item and staff member
- Reduce shrinkage
- Develop cost-effective targeted marketing campaigns
- Identify the factors that drive repeat business
- Identify untapped market segments
- Locate high demand geographical locations
- Develop methods for measuring the ROI of your marketing efforts
- Increase direct marketing/mail and online response rates
- Measure brand awareness
- Pre-test advertising
- Measure customer satisfaction
- Move low margin customers to higher margin behaviors
- Measure the competition
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