CMAGWeb.com

Industry Experience:  Retail

Whether you are interested in segmenting your customers,  estimating lifetime values, or developing a Customer Acquisition, Development and Growth model our goal is to deliver you the information you need to make the most effective decisions possible.  We enjoy working on interesting research questions so pricing is rarely an issue.

Some of the ways I can work with you include the following:

  • Identify high demand products and services
  • Analyze shopping patterns and product placement to maximize sales
  • Identify optimum product mix and price points
  • Reduce shrinkage
  • Develop cost-effective targeted marketing campaigns
  • Identify the factors that drive repeat business
  • Identify untapped market segments
  • Locate high demand geographical locations
  • Identify most profitable price points
  • Develop methods for measuring the ROI of your marketing efforts
  • Increase direct marketing/mail and online response rates
  • Measure brand awareness
  • Pre-test advertising
  • Measure customer satisfaction
  • Move low margin customers to higher margin behaviors
  • Develop competitive profiles and analyses
     


The following are examples of the industries in which I have provided effective research support:

ASSOCIATIONS and NON-PROFITS
TRANSPORTATION
ENTERTAINMENT
FOOD AND BEVERAGE

 

JCampbell@CMAGWeb.com        213-259-3722